Simplify Your Campaign: Use Social Media Management Platforms

Simplify Your Campaign: Use Social Media Management Platforms

by July 1, 2015

Simplify your Campaign: Social Media Management Platforms

When asked, most people can list at least four social media platforms. These range from the all-purpose – Facebook and Twitter – to the more niche – DeviantArt, Taltopia, and others. Each platform is good for different things, which is why a successful crowdfunding campaign will utilize a mix of different social networking platforms. If you want to optimize the process of generating new followers and potential donors for your crowdfunding campaign, you should familiarize yourself with social media management platforms and the ways to best use them.


What Are They?

Social media management platforms utilize software designed to help marketing departments publish to social media. In many ways, these management platforms function as an assistant by:
Posting to several social media platforms at once

Scheduling the release of content for a later date or time

Producing data regarding the reach of individual messages (analytics)

Increasing traffic and engagement

For the average crowdfunder, hiring additional help is not feasible. Luckily, there are, many invaluable social media management systems available free of charge. The only downside: you will still have to answer your own phone and get your own coffee.

Popular Platforms

There are not as many management platforms as there are social media sites, but that does not mean that the market is limited. As with any marketing tool, you should carefully consult your campaign plan and research which management system will most benefit you in achieving your goals and reaching your target audience within your allotted budget. A nice way to study platforms is by using G2 Crowd’s comparisons.

For every benefit to a platform, there are also drawbacks.

Free Platforms:

Hootsuite—allows users to execute campaigns across multiple social networks from one web-based dashboard, manage social media, track conversations, and measure results, but some find the analytics lacking

TweetDeck—great at managing multiple accounts and following streams, but it only works with Twitter

Pay Platforms:

AgoraPulse—great customer support and easy to use, but lacks sufficient tools for platforms like Twitter and LinkedIn

Sprout Social—nice interface and analytics capability, but limited integration of Pinterest and Instagram

What to Do

Once you have chosen a management platform, you need to make the most of it:
Get yourself organized. Success really is the product of concrete planning. The first stage of your social media management plan should be to identify the various social networks you intend to use and to connect them all with your management system’s dashboard.

Develop a strategy and create content. As the director of your campaign, you should have a content calendar: how often will you post and what will each post be? You can use your management platform to help you plan and release original content related to your art, posts from other sites, posts promoting your project, and others.

Schedule the posts. To keep your social media active for followers, you must post regularly. But even with a content calendar, there may be scheduling conflicts that interrupt your ability to post. A management system will allow you to schedule post times and some systems even have an algorithm that will post your materials when they will generate the most impact.

Use the data. A primary benefit of management systems is the production of actionable information. Use it to plan content, schedule posts, tweak your plans to maximize effectiveness, and figure out which followers will most benefit your campaign.

As you plan a social network campaign, integrate a social media management system that meets your needs, then dedicate 15 minutes every day to engage with it and your following.