How to Use Targeted Ads for Your Campaign
Social media sites offer the opportunity to purchase advertising space that can be directly viewed by individuals who will be more likely to use or purchase a product. For example, ads for diapers might be targeted to new moms or people buying bottles. Using targeted ads on social media sites like Facebook and LinkedIn can make a sizable difference in the number of individuals who choose to view your project. In addition, deciding to use these types of ads ensures those who are the most likely to be interested in your campaign will see it. Use these step-by-step instructions to create ads that will bring your target audience to your Hatchfund project.
Step One: Create a Social Media Page for Your Project
When you are creating a Hatchfund campaign, it is important to use social media and to do so strategically, in order to reach more people. If your project doesn’t already have a social media page—or several—you should create one and start work on your advertisements. Building a fan base on social media is beneficial and will help get the word out for your project alongside the ads you create.
Step Two: Write the Ad
You will want to create an ad that is clear, concise, and engaging. It is best if you write the ad copy yourself and show it to other individuals you trust to see if they consider it to be eye-catching. Use your ad to attract readers by:
- Briefly describing the best elements of your project
- Mentioning donor perks that supporters will receive
- Mentioning the deadline for your project
- Including a call to action like “Donate today!”
Don’t forget to include a striking image to get people interested. You can use the one from your Hatchfund project site or come up with a completely different image. The point is to use these ads to attract an audience to your page, but you must also make sure it’s the right audience.
Step Three: Choose Your Audience
Once you decide to create your ad on the social media site of your choice, you can use the site’s tools to choose the audience you wish to approach. These tools will help you focus on specific traits like location, gender, age, and language. You can narrow your audience down using a number of other demographics as well, including:
- Relationship Status
- Life Events
While it may seem tempting to pinpoint the exact audience you believe will support your project, it is also important not to narrow the group too much. Try to strike a healthy balance between finding the people you know will be interested while avoiding excluding those you may not have considered originally.
On Facebook, you can use the audience definition meter to identify your existing audience. Attracting 10,000 individuals is usually considered best for ad performance and cost efficacy.
Step Four: Define Interests and Behaviors
Even though it narrows your ad’s reach, choosing interests and behaviors is important because it ensures that individuals who are already interested in similar projects will see your ad. For example, if your project involves dance, you will want to define dance as one of your target audience’s interests. Therefore, everyone who has this interest—and falls into the other demographics you chose—will see your ad.
In addition, make sure to use the advanced settings to connect with those individuals who already like your project’s page. You can also include those they know as well others who may not have seen the page yet but should not be excluded.
Finding Your Audience
Using targeted ads on social media is all about helping you find your audience––and helping your audience find you. Deciding to use these advertisements will make a considerable difference in helping you expand your campaign’s success, which is why they should become a definite part of your project’s budget and marketing plan.