How to Tell a Great Story
The best way to attract interest in your Hatchfund project is to tell a great story. In fact, many projects with potential suffer from the inability of their artist to weave an engaging tale. So how do you tell the kind of story that will make someone want to fund your project?
Capture Your Reader’s Attention
It’s important not to be gimmicky or cheesy in your opening lines; you should come up with a way to catch the reader’s attention when you start your story. Many people choose to start with the origins of their project or by describing the spark that caused it, but this isn’t always exciting. Remember that some donors may move on if you’re not able to capture their interest immediately.
Every good story speaks to its readers on an emotional level. Whether your project is connected to you for very deep reasons or is something you believe will make a much needed change in the world, it is important to make those emotions resonate with the donors who read your story.
An emotional plea is helpful, but make sure you don’t forget a hint of lightness. Nearly every good story, no matter the genre, benefits from some elements of humor. Whether you choose to describe the funnier side of your project, your experience as an artist, or even the crazy road you’ve taken thus far with your idea, adding a bit of humor to your story will make it stand out.
Choose the Right Details
Details from the story of your project are important to potential donors; you must be able to tell which details are necessary and which you should leave out. For example, describing your progress thus far and your past experience with the project are important details that your donors will appreciate. However, going too much into your own personal history or other irrelevant topics will cause those reading your story to become bored or distracted, especially if you haven’t given enough information about the project itself.
Keep Your Audience Updated
When changes occur during the production of your project, let donors and potential donors know. You may want to mention that your campaign has reached a certain milestone or that you have recently come up with more ideas for your project. Updating your audience will allow them to see how your story is unfolding along with your project, and it will become more memorable to them.
Telling a story takes an art all its own. If you know how to present your project in the best light, you’ll be able to weave a narrative that lets donors know everything they need to about the project, and you’ll entertain them too.